Customization at Your Fingertips: Meeting Every Shopper’s Need with The Merchandiser®

In today’s shopping environment, shoppers expect personalized experiences. Whether that's through an eye-catching design, nutrition transparency, or tailored promotions. These customizations are now a must have in the grocery industry. However, meeting these expectations can be overwhelming for retailers who are often juggling inventory, compliance, and changing consumer demands. That’s where The Merchandiser® steps in!

Why Customization Matters

Current consumers are no longer satisfied with generic everyday labels.

They want to know:

• What's in their food.
• Where it comes from
• How it aligns with their lifestyle, values, and dietary needs.

From gluten-free or allergy restrictive shoppers to those seeking new seasonal flavors, personalized labeling helps every customer feel seen and understood. 

The Merchandiser® Difference

Unlike a one-size-fits-all labeling system, The Merchandiser® makes customization simple, seamless, and scalable. Here’s how it strengthens and supports retailers:

• On-Demand Customizations:
  The Merchandiser® makes labels right in the store with specific details like ingredients and nutrition facts.
• Database Integration: The Merchandiser® updates across multiple stores at once so everything looks the same. 
• Flexible Nutrition Facts: The Merchandiser® switches between old or new nutrition label formats to stay compliant.
• Streamlined Operations: The Merchandiser® prints batches of labels quickly, reuses saved lists and keeps labels in the right place for a clean, consistent look. 

With certifications like NTEP (National Type Evaluation Program) The Merchandiser® doesn’t just deliver customization, it ensures compliance and accuracy every time.

Benefits Beyond the Label

For shoppers, customization means clarity, trust, and connection. They can easily find what fits their dietary needs, discover seasonal products, and feel confident when buying. That right there is the difference between a customer choosing one product over another—if you’re holding two products that seem similar but one has far more information clearly available along with looking more upscale, the buying decision is made that easily.

For retailers, customization reduces waste, improves workflow, and creates opportunities for differentiation at the shelf. From batch labels to point of purchase signage, The Merchandiser® makes it possible to enhance presentation while saving time.