With every new year comes new design trends. From pop art to freeform typography and everything in between, both design trends and color trends are constantly changing and evolving. Graphic design trends are influenced by macro-trends in both culture and society as well as trends in fashion, photography and web design, so it’s no surprise that trends come and go.
Whether you aspire to be trendy, the fact remains that good design helps products stand out, allows you to connect more closely with customers and keeps your store looking fresh, inviting and innovative. Let’s take a look at some of the graphic design trends that are on the horizon for the year ahead.
Clean Look for Easy Reading
According to InDesign Skills, 2023 will bring a return to the sans serif typefaces that took a backseat to more decorative and elaborate serif fonts in recent years. Less is definitely more this year, and that’s great news for designers who have a limited amount of space to convey an important message.
Smooth, clean sans serif fonts are minimalistic. They’re easy to read, and they will undoubtedly help shoppers cut through visual clutter. Using sans serif fonts on hanging signage, shelf signage and other grocery retail merchandising signage can simplify the shopping experience for hurried shoppers by providing clear, easy to digest information. And that is certainly a marketing win.
Think QR codes are a thing of the past? Think again. QR codes are making a comeback in a big way, and the uses cover the gamut. A strategically placed QR code is a great way to make your signage pop and to make a more personal connection with shoppers. It can stand alone on a sign, or even on a shelf tag, or it can be incorporated into a bigger design.
When used as a design element, a QR code packs a big punch. One simple QR code, no matter how large or small, can encourage shoppers to learn more about a product, allow them to access a new recipe, encourage them to enroll in your store loyalty program and so much more. It’s a simple and trendy way to connect with shoppers while building brand recognition and brand loyalty.
While a store’s color scheme typically coordinates with a store or product’s brand identity, there are often opportunities to introduce color in a variety of ways, from seasonal signage to signage advertising special buys or sales. The “it” color of 2023, according to Pantone, is Viva Magenta, or Pantone 18-1750. It’s a rich and vibrant shade of beet. Is it imperative to use this year’s “it” color on your signage and other marketing assets? Absolutely not. But, if you’re looking to spice things up a bit by introducing a trendy pop of color, Viva Magenta could be the way to go.
While effective signage doesn’t require incorporating every new design trend that pops up, picking and choosing the trends that fit with your brand identity and existing signage can take your store’s signage to the next level by adding visual interest and capturing shopper attention.
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At Shelf2Cart, our in-house art team is well-versed in creating signage that speaks to shoppers. For more tips and tricks for creating signage that speaks to shoppers, contact us at firstname.lastname@example.org or 1.800.637.6628.
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