As a retailer, tapping into these trends is key to moving more product from shelf to cart. These tips will help you harness consumer interest and give consumers what they’re looking for while browsing the aisles.
Sustainability
According to Colin Stewart, EVP of business intelligence at Jacksonville, Fla.-based Acosta, consumers are continuing to consider sustainability when making purchasing decisions.
In a 2021 consumer survey by Acosta, 69% of consumers agreed that sustainability was a somewhat/very important consideration when purchasing consumer packaged goods. This data makes it clear that concern for the environment is impacting shopping habits, and it is to your benefit to consider these habits when choosing product assortments, and merchandising strategies, for your store.
This survey by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania drives the point home even further. It revealed that consumers across all generations—from baby boomers to Gen Z—are now willing to spend more for sustainable products. Today, nearly 90% of Gen X consumers said that they would be willing to spend an extra 10% or more for sustainable products, compared to just over 34% two years ago. The numbers are astounding when you consider that two years ago, only 58% of consumers across all generations were willing to spend more for sustainable options.
The same survey also revealed that when choosing between brand name and product sustainability, only 56% of consumers rank brand name as somewhat or very important.
So how do you call attention to sustainable products on your shelves? Labels are one quick and simple way to highlight sustainable products. With stock labels in various shapes and sizes, you can – and should – call attention to items that are locally grown, locally made, organic, farm fresh, sustainably produced and more. You can accomplish the same thing by calling attention to products with signage. If you capture shoppers’ attention and direct them to products that fit with their values and priorities, the chances of capturing a first-time buyer go up exponentially.
Convenience Items
After months and months of cooking at home during the pandemic, shoppers are gravitating towards meal kits and on-the-go offerings—anything that makes meal prep easy and more convenient. Progressive Grocer cites IRI research showing that consumers prioritize saving time, effort and money, and that they're shifting their shopping habits to channels they feel best support them.
So how can you grab shopper attention, draw them to your prepared foods section and encourage them to move product from shelf to cart?
Caitlin Burgess of TopRank Marketing says, “Your goal is to deliver the right information, at the right time, to the right person, on the right platform. This is the essence of convenience. You want to make it easy on your audience to get the information they need and to make a decision—and you want to enhance the journey and create a better experience for all.”
That’s a pretty strong case for the strategic use of signage and labels!
Request More Information
Request a catalog or browse our website for more ideas to capitalize on the convenience and sustainability trends that are dominating the grocery industry. For more information on how we can help you move more product from shelf to cart, contact us at info@shelf2cartsolutions.com or 1.800.637.6628.
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