Out of all the desserts out there, cookies have always been seen as a welcoming and versatile treat. Want to say hello to the new neighbors? Bring over a tray of soft-gooey chocolate chip cookies. Need to whip up a quick snack for your kids’ friends? Make three-ingredient thick peanut butter cookies. Got to bring something to the work potluck? A tray of warm snickerdoodles will be fought over.
Cookies can come in so many flavors and textures: fudgy, chewy, gooey, and crispy. They’re also very portable, and they can be taken almost anywhere without much fuss. And most importantly, they can bring a smile to everyone!
However, not everyone wants to buy an entire box of cookies when that sweet treat craving starts to hit, which is why grocery stores are now offering the alternative of single-serve cookies. Easy to grab on your way to the checkout line and take to work, school, or wherever else your busy shoppers are heading. Since cost is top-of-mind with most shoppers these days, offering a sweet, affordable treat will keep them coming back.
Highlighting the Use of Single-Serve Packaging:
According to Supermarket News they found that 51% of customers who were ages 34 and under said they find grab-and-go retail prepared foods appealing and convenient. Grab-and-go came in just slightly behind customers’ preferred format, made-to-order prepared foods, which was cited by 52% of customers across all ages. Customers are buying grab-and-go retail prepared foods more often due to the convenience of quickly grabbing a freshly made food item rather than cooking.
However, shoppers aren’t so inclined to grab just anything that is prepacked; looks do matter. Of course, the food itself must look appealing, but so must the packaging and labeling that contain goodies. Attractive private-label branding with colorful graphics can pull in customers further. Using Shelf2Cart’s custom label printing system, The Merchandiser®, retailers can print visually appealing and eye-catching labels to promote their array of cookies.
Impulse Spending
According to Supermarket News, 76% of customers prefer in-store shopping because they like being able to see and touch the product. Forty-four percent of customers said they like the immediate gratification of taking the products they buy home with them. Bringing home a freshly baked cookie after a long day of work can be a part of that immediate gratification, which could drive shoppers to get into the habit of buying single-serve cookies more often.
Product placement and signage are two factors that can greatly affect whether a shopper makes a purchase. Having a well-thought-out product strategy makes it easy for items to be grabbed, and eye-catching labeling can influence impulse buys. Cross-merchandising baked goods with beverage options such as coffee and tea can also drive sales.
Offering a broad assortment of single-serve bakery items, especially cookies, can easily drive bakery sales. Shoppers’ preferences do not stop at flavors; they can also connect to allergens or diet. This can include gluten-free, plant-based, nut-free, keto, protein-based, dairy-free, and so much more. This inclusivity within baked goods will attract customers who have these preferences. These specific allergens and dietary restrictions can be highlighted on the labels and easily adjusted as needed.
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Request a demo of The Merchandiser. To tap into our 35 years of industry expertise, contact us at info@shelf2cartsolutions.com or 1.800.637.6628.
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