We all crave the comfort and security that comes with traditions and predictability. This gives us something to look forward to. Things like fall holidays, back-to-school season, or seasonal treats are often associated with feelings of comfort.
According to Amy Jane Griffiths, a licensed psychologist and professor at Chapman University, people get excited over cooler weather because those seasons are often associated with events and traditions that evoke memories of happier times.
As the fall season approaches, people crave their favorite fall treats. The desired seasonal feel is commonly found in bakery items such as pies, cakes, and cookies, which can be easily presented throughout the store.
Getting Your Store Ready
Jumping on the apple flavor trend boosts seasonal sales. Throughout the bakery section, smells and displays of freshly baked pastries, cookies, and pies entice customers to move these specialties from shelf to cart. Using our custom label printing system, The Merchandiser®, you can print eye-catching on-demand labels to promote your array of fall-flavored treats and groceries.
According to Mother Murphy’s, apple flavors scream fall and the harvest season. With growth numbers in the double digits (around 10-13%), it is perfect for cookies, cakes, and ready-to-drink beverages. Apple flavors are also making their way into savory combinations as well.
Product Placement in Your Store
According to The Kitchn, Aldi leaked info on a new caramel-apple-flavored sparkling water from its beloved PurAqua Belle Vie line. Similarly, Target’s store brands Favorite Day TM and Good & Gather TM, are now offering dozens of caramel-apples and apple-flavored items on its shelves. Caramel-apple staples from major players like Pillsbury ®, Trader Joe’s ®, Peet’s TM, and Werther’s ®, also have re-entered the scene.
With that in mind, the placement of fall-inspired products is key. Placing bakery items in the center and perimeter aisles can increase sales. With vibrant displays and packaging, more shoppers can indulge in their favorite apple-flavored items.
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